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Gay Buying Power Projected at $641 Billion in 2006 - Open Knowledge — LiveJournal
Nov. 16th, 2006
07:44 pm -
Gay Buying Power Projected at $641 Billion in 2006
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November 17th, 2006 10:22 am (UTC)
Well, the Kinsey number was 10%, but that's been largely discredited. Most things I've read say that it's closer to 5%. Still that's about right. I agree with you that the gays (or really any group ever that is trying to increase their political influence) have a strong inctentive to over report their numbers and/or economic might, but I feel like the 641B number is probably at least the right order of magnitude. Even if it is double reality, 320B is still pretty big.