August 4th, 2003


Hollywood's Star Power Failure

Hollywood's Star Power Failure
Dan Ackman, 06.19.03, 6:30 PM ET

NEW YORK - Celebrities may sell magazines, but they don't sell movie tickets. A year ago, we postulated that movie stars are vastly overrated in terms of their box office clout. Now, we've got statistical proof: Our study of more than 200 recent films revealed that fewer than half of the highest-grossing hits featured a star.

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